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Mailing Address:

TAGteach International 
285 E Main St
Unit 24
Norton MA 02766

For general information or information about live seminars, or our online training programs, please contact:
Joan Orr

About Us

TAGteach International is a company dedicated to promoting positive strategies for increased productivity and success in every facet of life.  

Read an article that explains what TAGteach is and how it works

Content Founders 

Theresa McKeon

After more than 30 years as a national level gymnastics coach, Theresa was determined to find a way to speed up skill acquisition for her athletes while simultaneously decreasing frustration all around. The answer was in the science of learning. The problem was the most beneficial tools defined in the “science” were clunky and difficult for coaches to procedurally implement. 

In response, Theresa along with Joan Orr and Karen Pryor created TAGteach, a vehicle that transported the science of learning from the rigid rules of academia to the riotous world of live teaching and coaching. Today, Theresa designs and presents TAGteach workshops and seminars around the world and has adapted the technology in multiple fields including: education, business management, industrial education and safety, military, medical training, corrections, professional sports, and family communication. 

Joan Orr, M.Sc.

Joan is a scientist with 20 years of experience in the application of scientific principles to study design and data interpretation. She has used positive marker based techniques for more than 10 years and more recently has instructed others in TAGteach.

Joan is a former competitive athlete and has competed at a national level. She is the mother of two competitive athletes and has coached using TAGteach in several sports including volleyball, soccer, Special Olympics rhythmic gymnastics, long jump and high jump. She has worked with experts Theresa McKeon and Karen Pryor to develop methods for TAGteach with child athletes and many other applications.

Joan holds a Bachelor's degree in Biology and Chemistry from the University of Waterloo and a Master's degree in Biochemistry from MacMaster University and operates a private consulting practice in the fields of human health and environmental risk assessment. Joan lives in Campbellville, a small village in Southern Ontario, with her husband, Dave, and two daughters.

Karen Pryor

Karen Pryor is a scientist with an international reputation in two fields, marine mammal biology and behavioral psychology. Through her field work in the 1960's she pioneered modern, force-free training methods and ever since has been a pioneer in and leading proponent of marker based teaching and training, the science underlying the TAGteach system (see clicker training).

She is the author of many scientific papers and monographs and seven books including the basic text on reinforcement-based learning, Don't Shoot The Dog, first published in 1985, and popular both as a training manual and as a text book in learning and behavior environments. Her newest book, Reaching the Animal Mind, (Scribner 2009) describes the neuroscience underlying the power of marker-based training, as demonstrated with a huge variety of animals and with people in a wide range of applications. 
A native of New York, Karen has lived and worked for extensive periods in both Hawaii and Washington state. Karen has three children and seven grandchildren and now lives in the greater Boston area.

Beth Wheeler

Beth is the owner and director of A Dancer's Dream, Inc. a successful dance studio and school with a number of offshoot businesses all geared toward educating and raising children with compassion and consideration. In keeping with this mission, Beth has been responsible for creating some of the most innovative children's programming in the Boston area.

A Dancer's Dream is the nation's first studio whose teachers are all TAGteach certified and where the TAGteach philosophy is an intrinsic element of the curriculum. In addition to her continued attention to studio development, Beth has chaired the Marblehead Children's Arts festival (the nation's longest running arts festival), produced & directed Boston based Dance-Runway Productions and has sat on the board of the Massachusetts Arts Council & the Marblehead Festival of Arts. Additionally, her choreography has been seen on national television commercials, music videos, industrials, Marblehead Little Theatre productions and, of course, on thousands of young dancers throughout the years. 

Aaron Clayton

Aaron Clayton is a management executive with over 15 years experience, much of it associated with growing service-based businesses. For the last four years, Aaron has been extensively involved with reinforcement-based teaching and learning as the president of KPCT, a company founded by Karen Pryor. Prior to joining TAGteach LLC and KPCT, Aaron helped found and fund a human resources company and was a partner at a consulting firm that focused on improving the market position and performance of Fortune 500 companies. Aaron holds a Bachelors degree from Brown University and an M.B.A. from the Tuck School of Business at Dartmouth College. Aaron lives outside of Boston with his two children, Michal and Elianna.

TAGteach Advisory Board

Carl Binder, Ph.D., was a graduate student of B.F. Skinner's and is now a leader in the fields of precision teaching and human performance technology, a widely sought-after speaker, and author of dozens of publications in the fields of instructional design, performance improvement, knowledge management, sales and marketing, and educational policy. He and wife Cynthia Riha, co-founded The Performance Thinking Network with the goal of enabling clients to adopt and implement research-based performance improvement methods themselves (versus outsourcing them), thereby developing their own core organizational competencies. 

Ernest A. Vargas, Ph.D. is a behaviorologist. BA & MA in psychology and sociology. Has published in the areas of education, ethics, instructional systems, behaviorology, verbal behavior, organizations, programmed instruction.Current work: Lingual Behavior; the Triad Model of Education. Current position: Vice-President of the B.F. Skinner Foundation.

Julie S. Vargas, Ph.D., is a leading figure in the field of behavioral science. Recently retired from the faculty of the University of West Virginia, she is a director of the B.F. Skinner Foundation and active in the Association for Behavior Analysis and other professional organizations. She is dedicated to the dissemination of the principles and applications of behavior analysis and the work of her father, pioneering behavioral scientist B.F. Skinner.
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